The first newsletter radar for hotels.

AI-powered competitor and newsletter monitoring for hotels. Topics, timing, promotions — all on one dashboard.

Setup in 5 minutes

Instant access to past campaigns

Try without credit card

Katona Zoltán

The market isn’t a secret — it just needs to be analyzed.

Zoli Katona – CEO

The team behind Hawkeye

Morgens is a Hungarian hospitality marketing agency with 150+ hotel, spa, and destination partners. For over a decade, we've managed everything from booking engines and revenue strategy to digital campaigns, making us one of the few teams who understand hotel marketing from the inside out.
We built Hawkeye because we kept seeing the same problem with our hotel clients every day: competitors were moving, and nobody was watching.
150+

partners

12+

years

Your competitors never sleep

Most hotels only realize late that their competitors have sent a new newsletter, launched a promotion, or changed their communication strategy. By then, it's too late to react. Collecting, browsing, and analyzing competitor newsletters can take hours each month.

No visibility

When and what are your competitors communicating about? What offers are they working with? You’re just guessing while they’re consciously building their strategy.

Wasting your time

You subscribe to 10-20 newsletters, then try to track them manually. Instead of making decisions, your time is spent on manual monitoring.

Campaigning at the wrong time

Your offer goes out exactly when everyone else is communicating too. Guests’ inboxes are full, and your message gets lost in the noise.

The Solution

Hawkeye sees everything — you just decide

Automated newsletter collection, AI-powered analysis, interactive dashboards. What used to take days is now in your hands within minutes.

Transparent packages, risk-free start

Free basic plan · paid plans cancel anytime
View packages

AI-powered content analysis

You don’t just see that a newsletter was sent. You also see what it’s about, who it’s for, what offer it contains and at what price. AI automatically analyzes, categorizes and briefly summarizes the key points.

  • Automatic topic tagging
  • Target audience identification
  • Price and discount recognition

Benchmark dashboards

See at a glance where your hotel stands compared to competitors. Don’t decide based on gut feeling: the dashboard shows you whether you’re communicating too much or too little, and when you should campaign.

  • Where you have an advantage and where you need to improve
  • When to communicate instead of adding to the noise
  • What topics the market is responding to right now

Alerts

Instant notification when a competitor campaigns

Auto reports

Weekly/monthly summaries directly to your inbox

Archive

Searchable database of all newsletters

Export

PDF, Excel — for presentations, for management

400+

hotels in the system

500+

newsletters analyzed daily

Free

basic plan with registration

Transparent pricing, tailored to your growth

Whether you're just starting to gain market visibility or making daily decisions, Hawkeye packages grow with you.

Egg

First market insight
 Free
  • 1 watchlist
  • Max. 3 hotels per watchlist
  • 90-day history
  • In-app notifications
  • E-mail alerts
Choose this

Hawk

Full visibility, without limits
€99 instead€69 /month + VAT
  • 4 watchlists
  • Max. 12 hotels per watchlist
  • Unlimited history
  • In-app notifications
  • E-mail alerts
  • CSV + PDF export
  • API access
Choose this

How it works?

3 steps to know everything about your competitors
1

Build your watchlist

Choose which hotels you want to monitor — up to 12 hotels per watchlist.
2

Hawkeye does the work

We automatically collect newsletters, and AI analyzes and organizes them — you don't have to lift a finger.
3

Decide with confidence

See what's happening in the market on dashboards, and plan your next campaigns based on the insights.

Why Hawkeye?

Not just another marketing tool.
Hawkeye was built for the real challenges of hotels.

Built for hospitality

Not a translated version of a foreign system. Hawkeye is built on the workings of the domestic hotel industry: seasonality, regional differences, real competitors — not generic benchmarks.

Affordable, scalable pricing

No entry fee, no commitment. Hawkeye is free to start, and only costs more when you want more from it. Paid plans start at €69.

Real AI with tangible benefits

Not a buzzword, but real time savings. GPT-4-powered analysis, automatic categorization, and clear summaries — so you can decide, not read.

Direct, local support

If you have questions, you get answers quickly and clearly. No foreign ticketing system, no days of waiting.

Everything you need for a winning strategy

6 core features that transform campaign planning
01

Newsletter archive

Searchable, filterable database of all collected newsletters. By hotel, date, topic, language — anything.
02

AI-powered content insights

You don't just see the emails: AI tells you what they're about, who they're for, and what the offer is.
03

Market activity monitoring

Instantly see who's communicating actively and who's in a quiet period. Patterns, rhythms, over- and underuse.
04

Timing benchmark

Shows when competitors communicate — making it easier to hit the noise-free, effective time slots.
05

Benchmark dashboards

See where your hotel stands compared to the market on one screen. Not based on gut feeling, but real data.
06

Executive reports

Automatic, clear summaries for decision-makers. No data jungle — just a clear market overview.

Frequently Asked Questions

Ready to see everything?

Try Hawkeye for free with the Egg plan.
After a few minutes of setup, you'll see your first market patterns and insights.